FOX is quitting same-day Ratings

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FOX is quitting same-day Ratings

Post by lanza218 » November 21st, 2015, 12:50 pm

FOX announced Friday that it will no longer use or “acknowledge” same-day ratings for its programming, either internally or to the press. The network says it wants to “change the conversation” around ratings and will only issue ratings reports involving Live +3, Live +7 and multi-platform numbers, except for live events.

“The Live + Same Day rating does not reflect the way people are watching our series,” FOX chairmen and CEOs Dana Walden and Gary Newman write in a memo. “It leaves out the vast majority of fans who choose to watch on DVRs, and virtually ignores those who stream our shows or watch on demand. And those viewers matter: Within a 7-day period, more than one-third of the broadcast 18-49 audience watches after the same-day window.”

Newman and Walden also note that FOX sells about half its ad inventory based on C7 ratings — viewing of commercials within seven days of air, and that they also get revenue from digital viewing on digital platforms Hulu and FOX Now.

None of that is untrue — most ad deals, and therefore decisions made about which shows get renewed and which ones are canceled, aren’t based on same-day ratings anymore.

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Re: FOX is quitting same-day Ratings

Post by WOODMO » November 21st, 2015, 1:59 pm

All networks should be doing this.

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Re: FOX is quitting same-day Ratings

Post by cmshowstopper » November 25th, 2015, 2:19 am

Yes they should. The current ratings system is antiquated.
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